Web design for home services businesses in Vancouver, WA
A website for a trade business has one job: turn someone who is already looking for what you do into a phone call. I build sites around that, with the tracking to prove whether it worked. Based in Vancouver, WA, working with local businesses across the country.
What a build includes
Every site ships with the same foundation. The difference between packages is what runs on top of it, not whether the basics are there.
A site built to be found, not just to exist
Page structure, headings, internal links, and schema markup set up so search engines can tell what you do and where you do it. This is the part most builds skip, and it is the reason a good-looking site can sit on page four for a year.
Speed that holds up on a phone in a driveway
Your customer is often standing outside looking at a problem, on cell service, deciding who to call. Pages are statically rendered and served from a CDN, so they arrive before that person loses patience.
Conversion tracking wired in from day one
Call tracking and form tracking are part of the build, not a later project. From launch you can see which pages and which sources produce actual calls, which is the only way to know what to spend more on.
Service and service-area pages
One page per thing you sell and per area you serve, each able to rank on its own. A single-page site can realistically compete for one search. A structured site competes for dozens.
Connected to the tools you already run on
If your jobs, quotes, and reviews live in something like Jobber, the site can talk to it. Your data stays where your business already keeps it instead of being duplicated into a system you now have to maintain.
Next.js, not a page builder.
Most local business sites are built on a drag-and-drop platform. They go up quickly and then hit a ceiling: pages get slower as you add to them, the parts that matter for search are hidden behind someone else's abstraction, and anything the platform doesn't already do is simply not available.
I have a computer science degree and I write the code, so the site isn't limited to what a template allows. That sounds like a technical detail until you need something specific: a booking flow, a pricing calculator, a page generated from live job data. On a builder, that is where the project stops.
It also matters for what happens after launch. I migrated All Seasons Cleaning Services off Webflow onto Next.js, rebuilt the site around the searches that actually bring in work, and organic traffic grew 12x over the 19 months that followed. Same business, same services, different foundation — the case study has the month-by-month numbers.
You own all of it. The code, the domain, the hosting, and the analytics are in your name and billed to you. If we stop working together, nothing gets held hostage.
Sites you can go look at
Both are live and both are home services businesses in the Vancouver and Portland area. Open them on your phone and judge the speed yourself.
All Seasons Cleaning Services
12x organic trafficA Webflow site rebuilt on Next.js, then generated rather than hand-built: a page per service and per area, across roughly 28 service lines and 23 cities. That structure is most of why the traffic moved, and it is not something you can hand-maintain.
www.seasonscleaningservices.comHeatwave LLC
A small, fast marketing site built to do one job: turn a visit into a quote request. Service pages, a quote form that works on a phone in a driveway, and conversion tracking wired in before launch rather than bolted on after.
www.heatwavellc.netWhat's not included
Worth knowing up front, so nothing here is a surprise later.
A custom content management system
I don't build bespoke CMS software. They age badly, and you end up maintaining a codebase instead of running your business. Content that changes often gets pulled from the system that already owns it.
Logo and brand design
Out of scope. If you need a logo or a brand identity, that's worth handling before a build starts so the site is designed around a finished mark rather than a placeholder.
Photography
Photos come from you, and the best source is what your crews already shoot on the job, through CompanyCam or similar. Real photos of your own work outperform stock every single time.
What it costs
A build starts at $2,825, plus $400/mo to keep your Google listing working once it's live. That is a starting figure, so the real number depends on scope, and you get it in writing before anything begins. The packages cover what changes as you add ads and automation on top.