What this comes to
Real starting figures, published, because a quote you have to book a call to hear is usually a quote that depends on how much you look like you can pay. These are starting points; the final number depends on scope and you get it in writing before anything begins.
Three starting points
Named for the problem they solve, not for a metal. Every one of them adjusts to what you actually need.
Get Found
You do good work and word of mouth keeps you going, but when someone searches for your trade, a competitor comes up instead of you.
From $2,825
plus $400/mo to keep your Google listing working
- A new website, or the one you have rebuilt properly
- Priced by the page, so a smaller site genuinely comes in lower
- Your Google Business Profile claimed, filled in, and maintained
- Fast on a phone, because that's where your customers are
- Tracking, so you can finally see where your calls come from
Fill the Schedule
Most popularYou want to decide when the phone rings instead of waiting for referrals to show up on their own.
From $4,025
plus $900/mo management, ad spend paid straight to Google
- Everything in Get Found
- Local Services Ads set up, and taken through Google Guaranteed screening
- Google Ads and Microsoft Ads campaigns built and running
- Weekly work on your ads, so you stop paying for the wrong clicks
- A monthly report showing what each lead actually cost you
Grow Without the Headache
Business is good and it's starting to break things. Leads slip, follow-up is late, and everything still runs through you.
From $6,025
plus $1,150/mo management, ad spend paid straight to Google
- Everything in Fill the Schedule
- Every lead in one place: Facebook, Yelp, your website, missed calls
- New leads reach you in seconds, not whenever someone checks email
- Review requests that go out on their own after a job closes
- The software you already run, connected, so nothing gets retyped
Each package covers the work described on the web design, local SEO, and Google Ads pages. What that work produced for one client is in the case study.
Build your bundle
Tick what you need. The price updates as you go, and nothing is hidden behind a call. A website is $2,000 for the setup that happens on every build, then $275 a page to rebuild the one you have or $400 a page for one designed from scratch.
Home, about, contact, and one page per service you want found separately. Most home services businesses land between 5 and 8. If you are not sure, leave it, we will work it out on the call.
Your estimate
A starting figure, not a quote. Ad spend is paid straight to Google and is never included here. You get the real number in writing before anything starts.
Rebuilding what you already have is cheaper, and not because it's less work. It's because the hard question is already answered. You decided what your site should look like when you had it made, so there's nothing to design and nothing to go back and forth on. A site from scratch means every one of those decisions is open again, and that is the part that takes the time. Minimum build is 3 pages.
And if you want more later
Rebuilding your site covers exactly that: the pages you have now, rebuilt, and yours to keep. Anything past that has a price here rather than a conversation later.
A page you didn't have before
$400
A new service page, a new area page, anything that doesn't exist on your site today. It is priced higher than moving a page because it has to be designed rather than rebuilt.
Redesigning a page I moved
$400
If you want a page to work differently rather than look like it does now, that's a new page in everything but name, so it's priced like one.
Small edits after launch
1 hr/mo included
Text changes, new photos, updated hours, a phone number. An hour a month comes with your monthly plan. Past that it's $100/hr, or $450 for a block of 5 hours.
Something the site couldn't do before
From $500
Online booking, a quote calculator, a customer portal, connecting the site to software you run. Quoted per job, because these vary far too much to put a flat number on.
Three ways to save on your first project.
I'd rather tell you about these up front than hold them back as something to close you with later.
Founding client rate
25% off the build, for the next five clients
I'm new and I need proof more than I need full price. Take 25% off the build fee, and in exchange you leave a Google review, let me publish your results as a case study, and link to me from your site. It's a trade, not a sale, and it ends after five.
Split the build fee
Half to start, half at launch
Nobody wants to hand over a full build fee up front, and you shouldn't have to. Half gets the work started, half is due when the site goes live. If it still lands badly against your cash flow, ask and we'll spread it further.
Paid audit, credited back
$500, and it comes straight off your build
Not ready to commit to a build. I go through your site, your Google listing, and the competitors beating you, and you get written findings you can act on with or without me. Hire me afterward and the full $500 comes off the price.
Automation, once growth is bottlenecked by manual work.
At some point the constraint stops being leads and starts being everything that has to happen after one arrives. I built and ran 199 automated workflows for a home services company, replacing a setup that started at around ten. This is the part most agencies cannot do at all, because it is engineering rather than marketing.
Every lead in one place, the moment it lands
Facebook, Yelp, your website form, a missed call. They all arrive somewhere different and some of them only ever land in an inbox. I put them in one flow, so a new lead is a notification on your phone and a record you can find, not something you spot on Thursday.
Someone hears back in seconds
The follow-up goes out automatically instead of waiting for a person to notice. How fast a lead gets a response is the single biggest factor in whether it turns into a job, and it is the one most businesses lose on.
Review requests that go out on their own
Requests fire after a job closes rather than when somebody remembers. How many reviews you have and how recent they are feeds straight into where you rank on the map, so this is one of the few things that buys you time and traffic at once.
The software you already run, connected
Most businesses have four or five tools that know nothing about each other, so somebody retypes the same customer into the second one. I wire them together so the details move by themselves and nothing falls between them.
How the money works
The parts people are too polite to ask about on a first call.
How it starts
A call to work out what you're actually trying to fix, then a written scope and quote. Nothing begins before you've signed and know exactly what you're getting.
How you pay
Invoiced against the signed scope. Build work is billed per project, ongoing work monthly. Terms get settled in the same conversation as the scope, not sprung on you afterward.
Ad spend is never mine
Google bills your card directly and the account is in your name. I don't mark up media or take a percentage of spend, so nothing about my fee moves when your budget does.
You own all of it
Code, domain, hosting, ad accounts, analytics. If we stop working together you keep everything, and there's no month where I'm holding something you need.
Not sure which one
Describe what isn't working and you'll get a straight recommendation, including if the answer is that you don't need the tier you were looking at.